Pathos

Pathos is an important key element in writing a persuasive argument because it helps you to connect to the reader on a more personal level.  It lets you engage the reader so they can open up to your point of view on a deeper level.  If you have an argument that is just logic the reader will feel no connection to the piece, and not pay much attention to why your point is important.  But, by adding in things that can trigger the readers emotions and imagination then the reader starts to think about the argument in a whole different light, because they are now using their own thoughts to connect to the authors meaning.  When we use our own experiences or when our own feelings are stimulated when reading something we are able draw up what we feel is our own conclusion to what the author is meaning.   It might not seem like engaging the reader through imagination and feeling would help when it comes to an argument, but if you want to make a point then using pathos is one of the most important things in writing or making an argument